Everyone nowadays is thinking about how to prepare themselves for the social and economic downfall that has caused by the current global pandemic. Businesses have been hit drastically, precisely the ones that aren’t providing essential services. But they can’t let any health crisis sabotage thei...

Customers undergo several stages before finally making a purchase action. They don’t just look up for the product and buy it because it looks good at first sight. They consider, compare, analyze, and buy a product that also suits their needs and budget. So, it’s not difficult to accept that a co...

Have you been using an Enterprise Resource Planning (ERP) to manage your deals with the customers? Perhaps, it has provided you with the great records of purchase actions and the corresponding payments. But it must have failed to describe these customers like what kind of consumers they are, how big...

Customers expect businesses to provide them with a seamless digital experience. They rule the market and play a pivotal role in fluctuating the demand and supply of the products and services. Even the marketing strategies of the businesses rely on what target audience desires for and wants. Post lea...