One of the easiest ways to ruin an SEO campaign is to fail to stick to a work plan. For SEO task management, the main goal is to create a more organized environment and divide things into tasks, sub-tasks, and key task categories. This helps your team know the final goal of the task and how to achieve it. Let’s take the technical test as an example.
The task may be to initiate clarification using a tool. From there, you can split some actions into smaller tasks, such as checking chain redirects, incorrect redirecting, broken links, orphan pages, unidentified pages, and pages without canonical tags. From here, you can break down each issue into specific tasks, where you list the problems you found and explain what the engineer has to do to fix them. The developer can close each item as it fixes the problem, sticking to the specified deadlines, so as not to miss points. SEO task management allows you to create organized campaigns, which allows your SEO team to work effectively. There is also full visibility in all aspects of the project, including between team members and clients.
Why is task management important in SEO?
Adopting task management strategies in your SEO campaigns will help prepare you for success by ensuring that all tasks are planned and completed on time.
Task management for SEO teams
Working together, it is easy for SEO leaders to manage technical and content tasks, projects, and team capabilities in one place. More often than not, SEO can take months to show visible results. It is usually a long process, which is why it is important to manage your SEO task properly, giving your client a clear view of the program you have created and the tasks you have completed.
It is very difficult to show progress in your team or client without an SEO task plan, especially at the beginning of a marketing campaign, where it is often difficult to move the needle.
What is the role of an SEO task manager?
An SEO task manager sets task goals, designs a strategy, and oversees the activities within it. They decide what is needed for the task and make sure that each work is done correctly and on time. So, what skills does an SEO task manager need? These task managers are best off if they:
Scheduled: SEO projects are easy to manage when they are divided into individual tasks, have enough resources, and have clear deadlines or milestones.
Engagement: Unfortunately, SEO is not at the top of everyone’s list. But with a typical SEO function that requires help from content, art, development, and other marketing departments, it’s easy to see why SEO interaction is important. It is the job of the SEO task manager to communicate clearly about their plans and present the benefits to their customers.
Adaptable: While sticking to the final limits is a goal, SEO task managers need to be flexible enough to adjust task times whenever their team or client stakeholders have a problem and have the knowledge about task management for SEO
Conclusion
Search engine optimization (SEO) can be one of the major factors contributing to online success. There is a reason why SEO is one of the most sought-after services by businesses and is expected to reach an 83.7 billion market by 2025. If you appear superior in competing for keyword search results, you get more site visits. And increased site visits increase product awareness, increase credibility, and lead to more conversions. A well-organized SEO campaign is your best chance to get number 1 in natural results. And for SEO agencies, this is important of showing compliance and relevance to your customers. The fact is that SEO campaigns have many moving parts, so it is sometimes difficult to keep up with everything. Adopting a task management method not only ensures that your SEO campaign stays on track, but enhances your results and your customers.