When the world is suffering from pandemic COVID-19, there is so much information floating around regarding personal hygiene like how to avoid it, Proper hand-washing techniques, practicing social distancing, what to do if you get the virus and more. But outside of personal concern, there are added professional concerns for small business owners trying to minimize the financial impact on their business during this time. At times like this, most of the small businesses tend to pull back or stop their marketing altogether. But do you know that you can turn this crisis to your opportunity? As all business is not marketing now and there is a chance that even your competitor has stopped, so when you start doing digital marketing, it gives you more fruitful results and converts more customers in the long run. Here are some of the ways of online marketing to cut ahead and come out on top.
Social Media Marketing
People are spending more time online than ever before. While adult are working from home, children attending online classes, and general people trying to engage themselves as much as possible during the Coronavirus, people are glued to social media right now. With increased reach, engagement, and time spent on the social platform, its high time to put your brand in where your target audience is scrolling. You’ll get more screen time and have higher chances to grab the customers.
Search Engine Optimization
Now as people are lockdown inside the houses, searching each and everything online. So this is the time when SEO can give you far better results than in normal situations. SEO is the process that can help your website appear in the top ranking on a search result page. To work SEO, it takes time unless your competitor pauses their SEO efforts. Now most of them choose to stop due to COVID-19; they are scaling back their SEO efforts out of panic, allowing you to jump ahead in SEO ranking at a faster pace.
Take this time to nurture relationships with customers or existing leads via email new shelter. As a business owner, you need to learn about your audience, and because of pandemic you have got plenty of time to do so. Email marketing is a good way to learn or connect with your clients. You can take your time to understand what customers like to purchase or which brand they trust. Establishing brand-customer trust is an invaluable asset to the longevity of your business.
Social and Google Advertising
When business is slow down and uncertainties arise like they are now, it is a very common reaction for business owners especially for the small once to stop all advertising efforts. It’s important to know that markets are lock, not the consumer’s wallet. For those who ready to spend now and continue purchasing, for them you want your business to be ready and in front of them. Advertising on social media and Google, keep your brand relevant and in front of your target audience so that when they are ready to purchase, they purchase from you not from your competitors.
Use Relevant Hashtags
People are using social media all day long now. One way you can reach your audience on social media by using relevant hashtags. This extends your reach while also portraying your brand in a credible light, as one that is current and up-to-date with the modern consumer. You can use hashtags that might stand out from the rest of them, engaging, or joyful which people are missing the most as a way to embrace canceling plans and staying indoors for the time being.
Now is not the time to stop marketing efforts it is time for you to more strategic in implementing them. Take advantage of lockdown and put more effort into reaching customers through various digital marketing strategies.