SEO is one of the best marketing channels with good ROI. According to a recent Ecommerce Benchmarks report, the average conversion rate for organic search visitors was 2.8%.
It’s no exaggeration to say that a comprehensive SEO program is one of the best ways to simultaneously increase your metrics, conversions and revenue. However, since SEO is a non-traditional activity, it is difficult to do at scale.
Why Project Management?
When we hear about project management, we often think of the software development industry like the SEO project management tool. However, reports show that project management practices are used across industries, with up to 61% of teams using specific project management processes to improve project integration and delivery.
Still wondering how project management is related to SEO? Is SEO more than just a technical process to drive more traffic to your site?
What is SEO Project Management?
SEO project management is the judicious use of time, human resources and technical tools to undertake SEO related projects using a predefined approach.
For “segment” operations, SEO project management also determines the number of resources required for website analysis, content analysis, keyword matching, page optimization, user interface optimization, link protection, and audience analysis. He also links them with chains.
And SEO project management is becoming increasingly important for SEO agencies that have different team members who work on different aspects of SEO and have a high degree of reliance. This is because SEO projects increase in complexity for SEO agencies where all projects use “shared” resources.
SEO project management is about controlling and guiding team members in relation to project goals, resources and workflow to deliver the results they need on time. In a nutshell, SEO project management involves planning, executing, monitoring and managing the activities of the SEO team just like any other team in any industry.
Why is project management important to SEO?
Building effective relationships with clients is impossible without project management. Effective project management provides a number of key benefits to your SEO team, from stress and health to contact and predictive management. Also, build strong relationships with your customers.
What is the difference between SEO account management and project management?
Unlike project management, SEO account management focuses on the overall success of a specific SEO account, not on a specific project. While the results of project management are driven by specific goals, effective account management is related to effective relationships with clients.
There is actually a very good line between the two and this post contains some aspects of account management. In the end, we like to think of project management as making everything happen.
Benefits of SEO Project Management for SEO Agencies
Effective project management ensures smooth communication between the team and the client. It provides the essential framework for SEO agencies to increase efficiency and reliability. All of this allows you to create an open atmosphere for your customers.
Smart SEO project management features can help your business, by:
- Maintaining good communication between team and clients
- Listening to effective project priorities and defined goals and objectives
- Establishing roles, responsibilities, dependencies and requirements for each project
- Identifying and defining risks and obstacles
- Measuring the progress of successful projects
- Take corrective action as soon as possible.
No matter how our industry looks from the outside, project management is an important skill in modern SEO. We hope our tips will help you adjust your daily work or at least start a conversation on some of the topics above.
Clearly, SEO task management is important for businesses to achieve SEO results. We hope this blog post will help you create a smooth and seamless shipping experience.