Customers are the center of every business’s growth; their strategies, plans, blogs, services, etc. are all dependant upon their userbase. And one of the best ways to fuel the master plan of retaining and establishing a powerful bond between the brand and its customers is through CRM.
However, retention and conversions are not the only verticals in which CRM can help your brand. It can be used for improving your site’s SEO as well. In this post, we have mentioned 5 effective and easy ways to increase the SEO of your site using CRM. Before we start, let’s first understand what CRM is, and then proceed to the connection between SEO CRM.
What is Customer Relationship Management (CRM)?
Customer Relationship Management (CRM) is a powerful way to attract prospects, retain customers, and build strong relationships between brands and users. The benefits of building strong relationships with your user base can be seen in brand growth and profitability. CRM also helps the sales and marketing teams to develop strategies on how to pursue potential customers and acquire more leads.
The wide variety of customer information and data accessed through CRM can give shape to a brand’s marketing strategies as well, including social media and Search Engine Optimization (SEO). So, now that we have sufficient knowledge on CRM let’s head straight to discussing the top 5 ways which can help a business improve its SEO through CRMs.
5 Simple Ways to Improve Your SEO With CRM
- Definite Keyword Research and Optimization
When someone talks about SEO, keywords are the first thing that comes to mind. Almost every other blog post or article is optimized with relevant high search volume keywords to outrank the competition.Also, if your site ranks #1 in the first SERP for a high search volume keyword, it will draw more clicks and boost your site’s traffic. In all your SEO strategies, be it on-page, off-page, or technical SEO, research for the relevant keywords and optimizing your content with them is the core task.
- Creating Useful Content for the Customers
As mentioned above, CRMs keep a record of the conversation that you have with your customers. It is best advised that you examine those conversations regularly because it provides you with not only the relevant keywords but also practical content ideas.Wondering what to do?
That’s right. As you study the Conversation, you will find out what the most common problems customers face. You will know what questions they have and what solutions they need.
- Boost your social networks and increase your online visibility.
The ranking of search engine results pages may be influenced by social signals. It is not considered an official Google ranking factor but indirectly helps to improve the visibility of your site on the internet.
- Limit More Opportunities for Guest Blogging
Guest blogging is one of the most popular and influential ways to build high-quality links and improve your site’s SEO. You can use your CRM data to find and connect to websites that accept invited contributors. Some of them may already be guest contributors to your blog (if they are open to guest posts), and you can refer to them for cross-promotion.
- Developing a Positive Online Reputation
CRM has built an excellent reputation with its customers. It also helps retain existing customers and attract new ones. You can also use CRM data to increase brand credibility and build a positive online reputation.
There are many different types of SEO CRM software available, so you need to choose the right one to improve your SEO.